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Unbiased Comparison

Matomo vs Plausible

Is it time to switch? We break down the differences so you can stop bleeding money.

Our Verdict

Choose Plausible.

If you want to own your data, save money, and avoid vendor lock-in, Plausible is more popular among developers.

What Actually Matters

No fluff — just the differences that affect your decision

🔓
Openness

Both open source, different licenses: Matomo uses GPL-3.0, Plausible uses AGPL-3.0. Check the fine print if you're building commercial.

🐳
Self-Hosting

Both can run on your own metal with Docker. Full data ownership, no cloud dependency. We have deploy guides for each.

⭐
Community

Plausible leads at 29.4k stars vs 22.0k, but both have solid communities. You won't be alone with either choice.

🏗️
Tech Stack

Matomo is built in PHP, Plausible in Elixir. Matters if you want to contribute, extend, or debug internals.

⚡
Bottom Line

Need GDPR compliance? Self-host. Need plug-and-play funnels? Go managed. Both work — it's a tradeoff, not a contest.

Matomo logo
Open Source🐳 Self-Hostable

Matomo

Analytics

Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!

Why Choose Matomo

  • ✓Feature-rich analytics rivaling Google Analytics
  • ✓GDPR and CCPA compliant out of the box
  • ✓Heatmaps, session recordings, and funnel analysis included

Drawbacks

  • ×UI feels dated
Plausible logo
Open Source🐳 Self-Hostable

Plausible

Analytics

Simple, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.

Why Choose Plausible

  • ✓Fully GDPR compliant with no cookies required
  • ✓Lightweight script under 1KB — zero impact on page speed
  • ✓Clean dashboard that shows what matters, nothing more

Drawbacks

  • ×Limited advanced features
Feature
Matomo
Plausible
Pricing Model
Unknown
Unknown
Est. Monthly Cost
Unknown
Unknown
Open Source
Yes
Yes
Self-Hostable
Yes
Yes
Hosting Difficulty
One-Click Deploy
One-Click Deploy
GitHub Stars
21,953
29,393
License
GPL-3.0
AGPL-3.0
Language
PHP
Elixir